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What fraction of your audience know your brand but have yet to purchase? Often more than 4/5. We can help you to convert more awareness into action. What fraction of your target consumers who actively consider your brand eventually make a purchase? Often less than ½. We can help you to convert more consideration into action. What fraction of purchase decisions for your brand are made at the shelf (real or online)? Often more than 7/10. We can help you to get a bigger share of decisions to purchase. Fraction: Helping you get more action from your marketing spend

Fraction can help your business to take a bigger share of the action

Fraction helps organisations build winning strategies and turn them into reality. This delivers remarkable results.

We have world-class capabilities in business strategy, brand strategy, research, communication & commercialisation.

Whilst brand metrics and consumer intent are important, we are only satisfied when our clients experience what counts - a bigger share of the behaviours or actions that drive results:

That's why we start with the end in mind. We work with you to identify what is getting in the way of explosive growth. We help you decide where to play and how to win. We then develop activations that create that change in behaviour.

So whether you're a blue chip company, a major charity or a smaller organisation ready for a big change, please get in touch.

 

Research & Insight

We love learning more about the way people think and behave. People are fascinating. Understanding them better leads to sharper strategies and more efficient business. Read more…

Strategy & Activation

The best strategies combine rigorous analytics with creative flair. We need to understand the past but not be limited by it when we consider future growth. Read more…

Commercialisation

We take time to understand the behaviour change that's needed from commercial partners. We even build the selling messages and materials needed. Read more…