We help global leaders in the retail, consumer goods and financial service industries to be pioneers of new growth.


    We turn information overload into a simple growth compass that inspires our clients to take bold decisions.


    We provide the confidence to experiment, learn and disrupt - delivering growth on a different scale.

  • Who We Are

    We're unconventional and independent. Not a cookie cutter in sight! We don't look like consultants, we don't behave like consultants. We do, however have heaps of experience to draw on. We're strategic, technical and creative. We've been in your shoes (we have all had 'real' jobs before!) - and will work alongside you as part of your team.

  • Meet Some of our Team



    The Ringleader

    Daring & Inquisitive

    Inspires and supports organisations to grow differently



    The Fixer

    Thoughtful & Pragmatic

    Guides teams to explore and realise untapped potential



    Behaviour Guru

    Curious & Creative

    Understands how to influence consumer behaviour and drive growth

    James Sesemann

    Data Mixologist

    Sharp & Intuitive

    Combines data in genius ways to illuminate new opportunities

  • Delivering Growth Differently

    Insight-based, Pragmatic and Disruptive

    Finding the Signals in all the Noise

    Insight-based Growth Compass

    Many leading companies are under-exploiting their data assets. It's hard to know where the value is - and to connect the dots between different sources. Our Growth Compass, rooted in your insight, will quickly illuminate paths to growth. We'll quantify the opportunities and understand what it takes to be successful - enabling you to take bolder choices.

    Landing Real Change

    Smart, Pragmatic Solutions

    Building bold strategies for growth takes work - but bringing them to life through strong execution is perhaps even tougher. We're not satisfied to stop with a plan - we work with clients and their partners to implement the strategy and measure the growth.

    Channel Disruption

    Meaningful Change in Retail

    The expectations of consumers and shoppers are changing faster now than ever before. We've worked with retailers across the globe - and we predict massive changes in the way that suppliers and retailers work together to shape shopping behaviour. Retailers say 'Everybody comes with the same thing'. Let our track record of successful retail transformation inspire your next disruptive move.

  • Get in Touch

    All our work comes from recommendations and repeat business. If you'd like to hear from one of our clients about what makes us different, please get in touch and we will be glad to assist!

Terms and conditions of use
Please read these terms and conditions (these 'Terms') carefully as they contain important information about your rights and obligations when using this website (the 'Website') and in particular clause 9.6 and 9.7. You should print a copy of these terms for future reference.
The Website is owned and operated by Fraction Ltd ('we'/'us'/'our'), a limited company registered in England and Wales under company number: 07423079 having our registered office at Ground Floor, 36 York Street, Clitheroe, Lancashire, BB7 2DL. Our VAT Number is: 104206177. Our business address is Unit 17, 66 York Road, Weybridge, Surrey, KT13 9DY.
1	How these Terms apply
1.1	By using the Website you are agreeing to comply with and be bound by these Terms regarding the use of the Website in consideration for us allowing you to access and use the Website. You must not use the Website if you do not agree to comply with and be bound by these Terms.
1.2	Use of the Website includes accessing or browsing the Website.
1.3	We reserve the right to change these Terms at any time. We will take reasonable steps to make you aware of any changes to the Terms, for example by posting them on the Website. You agree to be bound by the version of these Terms displayed on the Website at the time you use it. 
2	Access
2.1	You are responsible for making all arrangements necessary for you to have access to the Website. 
2.2	You are responsible for ensuring that all persons who access the Website through your internet connection are aware of these Terms, and that they comply with them. 
2.3	We make reasonable efforts to ensure that the Website is available to view and use 24 hours a day throughout each year however, this is not guaranteed. The Website may be temporarily unavailable at any time because of server or systems failure or other technical issues, or reasons that are beyond our control, required updating, maintenance or repair.
2.4	Where possible we will try to give you advance warning of maintenance issues but shall not be obliged to do so.
3	Intellectual property
3.1	In these Terms, Intellectual Property Rights mean copyright (including design copyrights), trade marks, patent, database and other intellectual property rights and similar proprietary rights which include, (without limitation), all rights in software, design, materials, works, techniques, computer programs, source codes, data, technical information, trading business brand names, goodwill, service marks, the style or presentation of the goods or services, creations, inventions or improvements upon or additions to an invention, confidential information, know-how and any research effort relating to Fraction Ltd , moral rights and any similar rights in any country (whether registered or unregistered and including applications for and the right to apply for them in any part of the world). 
3.2	The software code contained in and related to the Website and the materials on the Website including text, images, videos, photographs and other materials are protected by Intellectual Property Rights owned by us and our licensors. You acknowledge that the Intellectual Property Rights in the Website and any software code used with and material supplied as part of the Website shall remain with us or our licensors.
3.3	Subject to clause 4 you may: 
3.3.1	retrieve and display materials on the Website on a computer screen;
3.3.2	download and store in electronic form materials on the Website; and
3.3.3	copy and print one copy only of materials on the Website.
3.4	Copying, downloading, storing or printing the materials on the Website for any reason other than personal use or in accordance with clause 4.2.2 is expressly prohibited.
3.5	You agree that you will not (and will not assist or facilitate any third party to) otherwise reproduce, modify, copy, distribute, transmit, publish, display, commercially exploit or create derivative works from any of the materials on the Website.
3.6	No licence is granted to you to use any of our trade marks or those of our affiliated companies.
3.7	You agree that you will not use our Intellectual Property Rights in any way other than allowed under these Terms and any infringement by you of our Intellectual Property Rights will be a breach of these Terms.
4	Use of the Website 
4.1	You are permitted to use the Website and the material contained in it only as expressly authorised by us and in accordance with these Terms as may be amended from time to time without notice to you.
4.2	Provided that you comply with the other provisions of this clause, you may download or print one copy only of pages of our website: 
4.2.1	for your own private use; or
4.2.2	to draw attention to the content of our website to members of your organisation. 
4.3	You must not:
4.3.1	download or print pages of the Website for commercial use other than use permitted by clause 4.2.2;
4.3.2	alter the content of any webpage you download or print; or 
4.3.3	use any images, videos or photographs on the webpage without the accompanying text.
4.4	You must: 
4.4.1	keep intact all and any copyright and proprietary notices accompanying or attached to the materials on the Website you download, copy, store or print;
4.4.2	acknowledge us as the owners of the content of the Website;
4.4.3	erase any pages of the Website or materials on those pages downloaded other than in accordance with this clause; and
4.4.4	destroy any pages of the Website or materials on those pages printed other than in accordance with this clause.
4.5	You must not modify, adapt, translate, reverse engineer, decompile or disassemble any code or program used by or in connection with the Website. You must contact us to request our consent if you wish to take any such action to create an interoperable program and we may provide such consent if you provide us with the information we request.
4.6	We provide access to and use of the Website on the basis that we exclude all representations, warranties and conditions to the maximum extent permitted by law. 
4.7	We reserve the right to:
4.7.1	Make changes to the information or materials on this Website at any time 
4.7.2	Temporarily or permanently change, suspend or discontinue any aspect of the Website, including the availability of any features, information, database or content or restrict access to parts of or the entire Website without notice or liability to you or any third party 
4.7.3	Refuse to post material on the Website or to remove material already posted on the Website
4.8	You may not use the Website for any of the following purposes: 
4.8.1	Disseminating any unlawful, harassing, libellous, abusive, threatening, fraudulent, malicious, harmful, vulgar, obscene, or otherwise objectionable material
4.8.2	Stalking, harassing, threatening, blackmailing any person or violating or interfering with the rights of any other person including their right to privacy
4.8.3	Transmitting material that encourages conduct that constitutes a criminal offence, results in civil liability or otherwise 		
4.8.4	Breaching any applicable local, national or international laws, regulations or code of practice
4.8.5	Gaining unauthorised access to other computer systems
4.8.6	Interfering with any other person's use or enjoyment of the Website 
4.8.7	Breaching any laws concerning the use of public telecommunications networks
4.8.8	Interfering with, disrupting or damaging networks or websites connected to the Website
4.8.9	Utilisation of data mining, robots or similar data gathering and extraction tools to extract (whether once or many times) for re-utilisation of any substantial parts of the Website or the contents of the Website
4.8.10	To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation 
4.8.11	To create and/or publish your own database that features all or substantial parts of the Website or the contents of the Website
4.8.12	Making, transmitting or storing electronic copies of materials protected by copyright without the prior permission of the owner
4.8.13	Selling or re-selling or using for commercial purposes any of the content of or access to the Website or using for commercial purposes any of the content of or access to the Website
4.8.14	To represent to others that there is any connection between the Website and your business or your views and opinions or that we endorse you or anything connected to you
4.9	In addition, you must not: 
4.9.1	Knowingly introduce viruses, Trojans, worms, logic bombs, keystroke loggers, spyware, adware or other material which is malicious or technologically harmful to the Website 
4.9.2	Impersonate any other person or fraudulently provide us with incorrect information
4.9.3	Attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to it 
4.9.4	Attack the Website via a denial-of-service attack or a distributed denial-of service attack
4.9.5	Damage, disrupt or interfere with any part of the Website, any equipment or network on which the Website is stored or any software used for the provision of the Website
4.9.6	Remove any copyright notice or notice of any other intellectual property right from the Website or any materials on the Website
4.10	A breach of clause 4.9 or 4.8 may be a criminal offence under the Computer Misuse Act 1990. We may report any such breach to the relevant law enforcement authorities and disclose your identity to them. In the event of such a breach, your right to use the Website will cease immediately.
5	Suspending or terminating your access
We reserve the right to terminate or suspend your access to the Website immediately and without notice to you if: 
5.1	You breach these Terms (repeatedly or otherwise) 
5.2	You are impersonating any other person or entity
5.3	When requested by us to do so, you fail to provide us within a reasonable time with sufficient information to enable us to determine the accuracy and validity of any information supplied by you, or your identity 
5.4	We suspect you have engaged, or are about to engage, or have in any way been involved, in fraudulent, defamatory or illegal activity on the Website
6	Linking to the Website
6.1	You must not create a link to the Website from another website, document or any other source without first obtaining our prior written consent.
6.2	Any agreed link must:
6.2.1	Be to the Website's homepage and not to any other page on the Website
6.2.2	Be established from a website or document that is owned by you and does not contain content that is offensive, controversial, defamatory, infringes any intellectual property rights or other rights of any other person or does not comply in any way with the law in the UK and the law in any country from which they are hosted
6.2.3	Be provided in such a way that is fair and legal and does not damage our reputation or take advantage of it
6.2.4	Not suggest any form of association, approval or endorsement on our part where none exists
6.2.5	Not cause the Website or content on the Website to be embedded in or 'framed' by any other website
6.2.6	Not cause the content of the Website to be displayed differently from the way it appears on the Website
6.3	We have no obligation to inform you if the address of the Website home page changes and it is your responsibility to ensure that any link you provide to our homepage is at all times accurate.
6.4	We reserve the right to withdraw our consent without notice and without providing any reasons for withdrawal. Upon receiving such notice you must immediately remove the link and inform us once this has been done. 
7	External links
To provide increased value and convenience to our users, we may provide links to other websites or resources for you to access at your sole discretion and risk. You acknowledge and agree that, as you have chosen to enter the linked website we are not responsible for the availability of such external sites or resources, and do not review or endorse and are not responsible or liable in any way, whether directly or indirectly, for:
7.1	The privacy practices of such websites
7.2	The content of such websites, including (without limitation) any advertising, content, products, goods or other materials or services on or available from such websites or resources 
7.3	The use which others make of these websites
7.4	Any damage, loss or offence caused or alleged to be caused to you, arising from or in connection with the use of or reliance upon any such advertising, content, products, goods, materials or services available on and/or purchased by you from such external websites or resources
8	Disclaimer
8.1	The content on the Website is provided for general information only. It is not intended to be advice on which you should rely. It shall be your responsibility to ensure that any products, services or information available through the Website meet your specific requirements.
8.2	We attempt to ensure that the information available on the Website at any time is accurate. However, we do not guarantee the accuracy or completeness of material on this Website. We use all reasonable endeavours to correct errors and omissions as quickly as practicable after becoming aware or being notified of them. We make no commitment to ensure that such material is correct or up to date.
8.3	The Website is provided on an 'as is' and 'as available' basis without any representation or endorsement made and we make no warranties or guarantees, whether express or implied, statutory or otherwise (unless otherwise expressly stated in these Terms or required by law).
8.4	We make no representation or warranty of any kind express or implied statutory or otherwise regarding the availability of the Website or that it will be timely or error-free, that defects will be corrected, or that the Website or the server that makes it available are free of viruses or bugs. 
8.5	We will not be responsible or liable to you for any loss of content or material uploaded or transmitted through the Website and we accept no liability of any kind for any loss or damage from action taken in reliance on material or information contained on the Website.
8.6	You are responsible for maintaining appropriate anti-virus software on and appropriately configuring the technological devices, platform and computer programs you use to access the Website that are in your control. You must bear the risk associated with the use of the internet. In particular, we will not be liable for any damage or loss caused by a distributed denial-of-service attack, any viruses, Trojans, worms, logic bombs, keystroke loggers, spyware, adware or other material which is malicious or technologically harmful that may infect your computer, peripheral computer equipment, computer programs, data or other proprietary material as a result of your use of the Website or you downloading any material posted or sold on the Website or from any website linked to it.
9	Limitation of liability and indemnity
9.1	If you are a consumer, nothing in these Terms affects your legal rights. You can obtain advice about your legal rights from Citizens Advice if you need to.
9.2	We cannot exclude or limit our responsibility to you for: 
9.2.1	Death or personal injury resulting from our negligence
9.2.2	Fraud or fraudulent misrepresentation
9.2.3	Action pursuant to section 2(3) of the Consumer Protection Act 1987
9.2.4	Any liability, right or remedy which we cannot exclude or limit pursuant to the Consumer Rights Act 2015
9.2.5	Any other matter for which it would be unlawful for us to exclude or attempt to exclude our liability
9.3	We will not be liable, in contract or tort (including, without limitation, negligence), or in respect of pre-contract or other representations (other than fraudulent or negligent misrepresentations) or otherwise for the below mentioned losses where they have arisen from use of or inability to use the Website for commercial purposes, or use of or reliance on any material or content displayed on the Website or on any linked websites for commercial purposes:
9.3.1	Any economic losses (including without limitation loss of revenues, profits, contracts, business or anticipated savings)
9.3.2	Any loss of goodwill or reputation
9.3.3	Any special or indirect losses
9.3.4	Any loss of data
9.3.5	Wasted management or office time
9.3.6	Any other loss or damage of any kind
9.4	If you are not a consumer we exclude all liability, including any liability in negligence, arising from your use or inability to access or use the Website other than that referred to in clause 9.2. 
9.5	If you are a consumer, we are responsible for foreseeable loss or damage which you suffer as a result of a breach by us of the Terms or as a result of our failure to act with reasonable care and skill. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us before using the Website. We are not responsible for unforeseeable losses.
9.6	If you are not a consumer, you agree to fully indemnify, defend and hold us, and our officers, directors, employees and suppliers, harmless immediately on demand, from and against all claims, including but not limited to losses (including loss of profit, revenue, goodwill or reputation), costs and expenses, including reasonable administrative and legal costs, arising out of any breach of these Terms by you, or any other liabilities arising out of your use of this Website or any other person accessing the Website using your personal information with your authority. 
9.7	If you are a consumer you agree to fully reimburse us, our officers, directors, employees and suppliers for all losses (including loss of profit, revenue, goodwill or reputation), costs and expenses, including reasonable administrative and legal costs, arising out of any breach of these Terms by you, or any other act or omission by you in using the Website or by any other person accessing the Website using your personal information with your authority that results in any legal responsibility on our part to any third party. 
10	Use of personal data
You authorise us to transmit your name, address and other personal information supplied by you (included updated information) to obtain information from third parties about you, including, but not limited to, credit reports and so that we may authenticate your identity.
11	General
11.1	We reserve the right to change the domain address of this Website and any services, products, product prices, product specifications and availability at any time. 
11.2	Each of the sub-clauses of these Terms should be considered separately. If any of these Terms are found to be unenforceable, invalid or illegal, the rest of these Terms will continue to have full effect.
11.3	These Terms are in English only. 
11.4	We will not lose our rights under these Terms by reason of any delay by us in enforcing those rights. We will not be bound by any agreement not to enforce our rights under these Terms unless we have agreed not to do so in writing.
11.5	Any delay by us in enforcing our right, non-enforcement of our rights or agreement not to enforce our rights in respect of one breach by you of these Terms will not prevent us from fully enforcing our rights in respect of any other breach by you of these Terms.
12	Governing law and jurisdiction
12.1	The Website is controlled and operated in the United Kingdom.
12.2	If you are a business, these Terms are governed by the laws of England and Wales and the courts of England and Wales shall have exclusive jurisdiction over legal proceedings in connection with your use of the Website, any breach of these Terms and any question in connection with the interpretation or application of these Terms.
12.3	If you are a consumer, these Terms are governed by the laws of England and Wales and you can bring legal proceedings in the courts of England and Wales. If you live in Scotland you can bring legal proceedings in either the courts of Scotland or England and Wales. If you live in Northern Ireland you can bring legal proceedings in either the courts of Northern Ireland or England and Wales. If you live in another country in the EU, you can bring legal proceedings in either the courts of your home country or England and Wales.
Privacy policy
Protecting your personal details on our website.
Last updated: 24 April 2018
Fraction Ltd (registered number 07423079), whose registered office is at Ground Floor, 36 York Street, Clitheroe, Lancashire, BB7 2DL, knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy policy and forms part of our website terms and conditions ('Website Terms').
By accepting our Website Terms or by visiting www.fractionltd.com ('the Website') you are accepting and consenting to the practices described in this Privacy Policy.
The Website is brought to you by Fraction Ltd. Fraction Ltd believes it is important to protect your Personal Data (as defined in the Data Protection Act 1998) and we are committed to giving you a personalised service that meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data, and tells you certain things we will do and not do. You should read this policy in conjunction with the Website Terms.
When we first obtain Personal Data from you, or when you take a new service or product from us, we will give you the opportunity to tell us if you do or do not want to receive information from us about other services or products (as applicable). You can normally do this by ticking a box on an application form or contract. You may change your mind at any time by emailing us at the address below.
Some of the Personal Data we hold about you may be 'sensitive personal data' within the meaning of the Data Protection Act 1998, for example, information about your health or ethnic origin.
1	Collecting Information
We may collect Personal Data about you from a number of sources, including the following:
1.1	From you when you agree to take a service or product from us, in which case this may include your contact details, date of birth, how you will pay for the product or service and your bank details. 
1.2	From you when you contact us with an enquiry or in response to a communication from us, in which case, this may tell us something about how you use our services. 
1.3	From documents that are available to the public, such as the electoral register.
1.4	From third parties to whom you have provided information with your consent to pass it on to other organisations or persons.
2	Using Your Personal Information
2.1	Personal Data about our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfil these purposes:
2.1.1	To help us to identify you when you contact us.
2.1.2	To help us to identify accounts, services and/or products which you could have from us or selected partners from time to time. We may do this by automatic means using a scoring system, which uses the Personal Data you have provided and/or any information we hold about you and Personal Data from third party agencies (including credit reference agencies).
2.1.3	To help us to administer and to contact you about improved administration of any accounts, services and products we have provided before, do provide now or will or may provide in the future.
2.1.4	To allow us to carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical and testing information.
2.1.5	To help to prevent and detect fraud or loss. 
2.1.6	To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us where	these products are similar to those you have already purchased from us,	you were given the opportunity to opt out of being contacted by us at the time your Personal Information was originally collected by us and at the time of our subsequent communications with you, and	you have not opted out of us contacting you.
2.1.7	To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us and selected partners where you have expressly consented to us doing so.
2.1.8	We may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance.
2.1.9	We may check your details with fraud prevention agencies. If you provide false or inaccurate information and we suspect fraud, we will record this. 
2.2	We will not disclose your Personal Data to any third party except in accordance with this Privacy Policy.
2.3	We may allow other people and organisations to use Personal Data we hold about you in the following circumstances:
2.3.1	If we, or substantially all of our assets, are acquired or are in the process of being acquired by a third party, in which case Personal Data held by us, about our customers, will be one of the transferred assets.
2.3.2	If we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings.
2.3.3	We employ companies and individuals to perform functions on our behalf and we may disclose your Personal Data to these parties for the purposes set out in clause 2.1 or, for example, for fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. Those parties are bound by strict contractual provisions with us and only have access to Personal Data needed to perform their functions, and may not use it for other purposes. Further, they must process the Personal Data in accordance with this Privacy Policy and as permitted by the Data Protection Act 1998. From time to time, these other people and organisations to whom we may pass your Personal Data may be outside the European Economic Area. We will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this Privacy Policy and the Data Protection Act 1998. 
2.4	Where you give us Personal Data on behalf of someone else, you confirm that you have provided them with the information set out in this Privacy Policy and that they have not objected to such use of their Personal Data. 
2.5	In connection with any transaction which we enter into with you:
2.5.1	We may carry out with one or more licensed credit reference and fraud prevention agencies:	credit checks where you have given us your express consent, and	fraud prevention checks. 
We and they may keep a record of the search. Information held about you by these agencies may be linked to records relating to other people living at the same address with whom you are financially linked. These records will also be taken into account in credit and fraud prevention checks. Information from your application and payment details of your account will be recorded with one or more of these agencies and may be shared with other organisations to help make credit and insurance decisions about you and members of your household with whom you are financially linked and for debt collection and fraud prevention. This includes those who have moved house and who have missed payments.
2.5.2	If you provide false or inaccurate information to us and we suspect fraud, we will record this and may share it with other people and organisations. We, and other credit and insurance organisations, may also use technology to detect and prevent fraud.
2.5.3	If you need details of those credit agencies and fraud prevention agencies from which we obtain and with which we record information about you, please write to our Data Protection Manager at Fraction Ltd, Ground Floor, 36 York Street, Clitheroe, Lancashire, BB7 2DL.
3	Protecting Information
We have strict security measures to protect Personal Data.
3.1	We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. 
3.2	We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. 
3.3	We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. 
3.4	It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer. 
4	The internet
4.1	If you communicate with us using the internet, we may occasionally email you about our services and products. When you first give us Personal Data through the Website, we will normally give you the opportunity to say whether you would prefer us not to contact you by email. You can also always send us an email (at the address set out below) at any time if you change your mind.
4.2	Please remember that communications over the internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered - this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our control.
5	Cookies
When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your computer. These are called 'cookies'.
These cookies cannot be used to identify you personally and are used to improve services for you, for example through:
-  Letting you navigate between pages efficiently
-  Enabling a service to recognise your computer so you don't have to give the same information during one task
-  Recognising that you have already given a username and password so you don't need to enter it for every web page requested
-  Measuring how many people are using services, so they can be made easier to use and that there is enough capacity to ensure they are fast
To learn more about cookies, see:
- www.allaboutcookies.org
- www.youronlinechoices.eu 
- www.google.com/policies/technologies/cookies/
Users typically have the opportunity to set their browser to accept all or some cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these options, of course, means that personalised services cannot be provided and the user may not be able to take full advantage of all of a website's features. Refer to your browser's Help section for specific guidance on how it allows you to manage cookies and how you may delete cookies you wish to remove from your computer.
Multiple cookies may be found in a single file depending on which browser you use.
The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide, as follows:
Category 1: strictly necessary cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
Category 2: performance cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
Category 3: functionality cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as a live chat session. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Category 4: targeting cookies or advertising cookies
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
The list below shows the cookies that we use, other than those that are strictly necessary to this service. If you have any queries about these, or would like more information, please contact our Data Protection Manager at Fraction Ltd, Ground Floor, 36 York Street, Clitheroe, Lancashire, BB7 2DL, or email us at hello@fractionltd.com.
Cookie name	Description
IDE, DSID	Set by Google to help target advertising. These are third party cookies. IDE expires after 5 months, DSID expires after 3 days. They are used for re-targeting, optimisation, reporting and attribution of online adverts.
c_user, datr, fr, sb, xs,	These are third party cookies set by Facebook. Cookies needed for the Facebook social plugin. The cookies c_user, fr and xs will expire in 90 days, the cookies sb and datr will expire in 2 years.  These cookies are set when explicit consent is given and the user is loged in to Facebook.
_ga, _gat_strk, _gid	These are performance cookies set by Google Analytics to understand how the website is being used and throttle traffic if required. They expire within 24 hrs
XSRF_TOKEN, _bobcat_session	XSRF_TOKEN is a security cookie that helps protect the website's integrity. It expires at the end of the session. _bobcat_session expires at the end of the session
__strk_visitor_id	Tracks unique visitors to the website. Expires after 1 year
1P_JAR, APISID, HSID, NID, SAPISID, SID, SIDCC, SSID,	These are third party cookies set by Google which among other things help to show you more relevant adverts
ACCOUNT_CHOOSER, GAPS, LSID, SMSV, OTZ	These are used by Google and can be set in the case of open sessions of Google. Account_chooser expires after 6 months; SMSV after 2 months. GAPS and LSID expire after 24hrs. OTZ expires after 30 days
_ga, eu_CN, guest_id, personalization_id, tfw_exp	In the case of open sessions of Twitter, these cookies may be set. They expire after 6 months to 2 years.
By using this website, you agree that we can place these types of cookies on your device.
6	Links
6.1	The Website may include third-party advertising and links to other websites. We do not provide any personally identifiable customer Personal Data to these advertisers or third-party websites.
6.2	These third-party websites and advertisers, or internet advertising companies working on their behalf, sometimes use technology to send (or 'serve') the advertisements that appear on the Website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about internet advertising companies (also called 'ad networks' or 'network advertisers'), including information about how to opt-out of their information collection.
6.3	We exclude all liability for loss that you may incur when using these third party websites. 
7	Further Information
7.1	If you would like any more information or you have any comments about our Privacy Policy, please either write to us at Data Protection Manager, Fraction Ltd, Ground Floor, 36 York Street, Clitheroe, Lancashire, BB7 2DL, or email us at hello@fractionltd.com. 
7.2	We may amend this Privacy Policy from time to time without notice to you, in which case, we will publish the amended version on the Website. You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly to determine whether this Privacy Policy has changed. 
7.3	You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the above address or by emailing us at hello@fractionltd.com. This Privacy Policy applies to Personal Data we hold about individuals. It does not apply to information we hold about companies and other organisations. 
7.4	If you would like access to the Personal Data that we hold about you, you can do this by emailing us at hello@fractionltd.com or writing to us at the address noted above. There may be a nominal charge of £10 to cover administrative costs.
7.5	We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly. Please email us at hello@fractionltd.com or write to us at the address above to update your Personal Data.